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How Health Spas Can Ride Out The Recession

  

Health spas have been one of the hardest hit industries during this economic downturn, many have already closed or drastically reduced their opening hours. The reasoning behind their suffering is not too difficult to deduce. Spa treatments are widely considered a luxury and usually have a healthy price tag to go with them. Luxuries are always one of the first things to be cut from the personal budget when money gets tight and expensive spa memberships are often traded in for those being offered by cheaper gyms or pools. It is not the end of the road however, there are options for many of these struggling spas and outlined here are the five best ways to ride out the storm.

1.) Reward your current members. These are the most valuable customers you have at the moment and if they think they can get a better deal else ware, they will walk. If there has been no loyalty built up between spa and member then they won’t think twice about moving to one of you competitors. Treat them all to a free spa treatment in one of the gaps in the therapists schedule and run a members evening with some nibbles and drink. This is way of saying thank you for sticking with us and will cut leaver numbers in half, even if it down to guilt.

2.) Go over all your supplier costs and see where money can be saved. I’m sure you’ve not looked over those costs for quite a while, well now is the time to ring up supplier competitor and see if they can do you some products for cheaper than you are currently getting them. You will be amazed how much you can save per month using this tactic.

3.) Keep an eye on competitors spa treatment prices. People will be looking around for the best deals at the moment and if you can beat a competitor on a treatment price, do it and shout about it as much as you can. Often a client will be interesting in other treatments you have to offer once they are in and frequently by products after the treatments.

4.) Cover your pools overnight. You would be amazed how many spas have indoor pools, outdoor pools and hot-tubs that are not covered when they are not it use. It makes my mind spin every time I see it as it is practically the same as burning money. Investing in a decent cover to keep the heat in may be a bit of an outlay right now but it will pay for itself in months and will keep saving money for years to come.

5.) Offer your facilities to private functions in the evenings. Most spas close to members at around 9pm after which the great facilities go wasted until morning. Offering corporate or private events in the evening means that the expensive facilities are getting their best use and can often bring in a healthy amount of revenue.



Author Resource:- To find the best spa in londonvisit The Sanctuary


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